About Bally Bet Sports & Casino

This isn't just another sportsbook. This is Bally Bet.

We're not here to follow the playbook. We're here to rewrite it.

Bally Bet is built for bettors who know their game and want more from the people taking their bets. More swagger. More thrills. More betting know-how delivered straight from the U.S.

From headline markets to in-play action, profit boosts to rapid payouts, Bally Bet boasts an epic sports betting experience that's sure to excite.

And casino is here too. Online slots, live casino table games, the works. Step through our virtual casino doors and you'll find an online casino floor packed with games, bonuses and rewards.

Looking for the latest slot innovation? Or fancy yourself a hot-shot poker pro? No matter what your style is, we've got a game for player.

But we're more than just exciting gameplay, we're generous, too. We've got rewards like free-to-play games, bonuses and promotions just waiting to create more winners and unforgettable moments.

For players looking to share the fun with their buds, there's even our special Refer a Friend scheme that'll drop a cash bonus** into your account for each friend that joins and meets the wagering requirements.

And let's not forget our heritage. In true U.S.-style, we're big on service here at Bally Bet. After all, the American gaming experience is more than just exhilarating gameplay. Play with us and you’ll get to enjoy a slice of the famous 5-star American service - we're talking world-class service with every turn.

What We're About

• Savvy betting. Smart odds, slick offers, and a betting experience that cuts the faff.
• Big energy. Boosts, combos, and promos that don't sit on the bench.
• Real rewards. From your first bet to your latest streak.
• Top service. 24/7 chat with real people, not robots.

And Yeah… The Name Might Ring a Bell

We've been in the game 90+ years, with casinos across the U.S. And now we're on the UK shores - a fresh new face in UK sports betting, ready to shake things up. Want to know how we got here? Keep reading to find out.

The Ballyverse began in 1932, when a Chicago-based salesman named Raymond Moloney decided to disrupt the gaming scene with his own pinball table, called Ballyhoo.

Ballyhoo was such a big hit with players that Mr Moloney decided to set up his own gaming business. Say hello to 'The Bally Manufacturing Corporation', or 'Bally's' for short. Thousands of Ballyhoo pinball games were sold over the next few years, delivering thrilling experiences to players for low-cost entertainment and quickly securing a reputation as a leader in the gaming industry.

There have been a few changes over the decades. Take the 1940s. Did you know Bally's manufactured aeroplane parts and munitions during the war? Or the 80s, when we helped to deliver Pac-Man to arcade players. And then there's all the grand casino openings we've hosted over the years.

From the opening of our first brick-and-mortar casino in 1979 to breaking ground with the first and only casino in Chicago over 40 years later, we've become experts at building incredible entertainment spaces for our players to immerse themselves in.

The year 2023 was a big one for us for more reasons than just Bally's Chicago. It was also the year we decided to invite you to join the action. That's right - we're talking about the launch of Bally Bet Sports & Casino. It's been a busy 90 years, that's for sure.

Bally's focus may not be pinball machines anymore, and we aren't called 'Bally Manufacturing Company' today (we're Bally Corporation now), but Raymond Moloney's passion for new games has always stayed at the heart of everything 'Bally's'. Nowadays, Bally's is an ultimate destination for players looking for excitement, with an epic sports betting platform, plus an online casino full of slot machines, live card games, casino classics and retro titles.

But the work doesn't stop there. We're always looking for new ways to boost the action. Whether it's cutting the ribbon on new land-based casinos or introducing new innovations to online sports betting, you can always rely on Bally's to provide awesome entertainment.

The Bally Bet Mobile App

Want to take all the Bally action on the go? We've got you covered. The Bally Bet Sports & Casino mobile app boasts the same games as our web casino, just optimised for your phone, so you can enjoy playing the Bally way wherever you are.

Start by heading to the Google Play Store or App Store and search for 'Bally Bet Sports & Casino'. Then hit that 'Download' button to dive into the action.

Keeping Things Fun Online

We're big on excitement at Bally Bet, but we've been in the game long enough to know that fun should never come at the cost of safety. Part of delivering out of this world service means helping you to keep things fun while playing online.

You can find a range of smart tools designed to let you tailor your gaming experience to suit you. Playing on a budget? Check out the Deposit Limits tool, which lets players choose a maximum wager amount. Or need a nudge to check the clock? There's a tool for that too.

And don't forget our super friendly chat hosts are always happy to help - they're just a message away.

Contact Us

Got a question for us? We're here to help. Not only do we have a range of articles available to get stuck into over at our Help Centre, our dedicated Customer Support team is on hand 24/7 to help with any issues.

Whether you've had a technical issue online, or you're wondering when a promotion reward will be credited, you can drop your question into the search bar of our Help Centre or reach out via our Live Chat service. The best part of it all? It's free to chat to our team. All you need to do is click the chat icon on your screen and press 'Send' once you're ready.