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About Bally Casino

Welcome to Bally Casino! If you've landed here, then chances are you're wondering who we are. Well, folks, you're in the right place.

Kick back and get comfortable, because we're about to tell you everything you need to know about Bally Casino.

Meet Bally's

Simply put, Bally Casino is the place to be for incredible online entertainment. Our online casino may be new to these shores, but, over in the USA, we have over 90 years of experience entertaining players.

Known as Bally's in America, we have 14 awesome casinos in more than ten states delivering authentic American action every single day. But that's not all. On top of our land-based and online casinos, there's also Bally Sports. The product of an exciting partnership with the Sinclair Broadcast Group, Bally Sports broadcasts over 4,500 sporting events every year, delivering non-stop action all year round to millions of American sports fans!

It's safe to say we've built quite a name for ourselves in the entertainment business. And now we're crossing the pond to deliver our American gaming experience to you. Sign up to see for yourself.

What's In Store

Bally Casino is all about a passion for games and playing for the fun of it. Looking for the latest slot innovation? Or fancy yourself a hot-shot poker pro? No matter what your style is, we’ve got a game for player. Step inside and you'll discover an epic variety of games ready to dive into!

But we're more than just exciting gameplay, we're generous, too. We've got rewards like Daily Free Games, bonuses and promotions just waiting to create more winners and unforgettable moments. And for players looking to share the fun with their buds, there's even our special Refer a Friend scheme that'll drop a cash bonus** into your account for each friend that joins and meets the wagering requirements.

Let's not forget our heritage. In true USA-style, we're big on service here at Bally Casino. After all, the American gaming experience is more than just exhilarating gameplay. We want you to experience the famous 5-star American service when you play with us - we're talking world-class service with every turn. We'll have you feeling like you're smack-dab in Vegas, at your fingertips.

The Bally Casino Mobile App

Want to take all the Bally action on the go? We've got you covered. The Bally Casino mobile app boasts the same games as our web casino, just optimised for your phone, so y'all can enjoy playing the Bally way wherever you are.

Start by heading to the Google Play Store or App Store and search for 'Bally Casino'. Then hit that 'Download' button to dive into the action.

Download Bally Casino Mobile app on Google Play StoreDownload Bally Casino Mobile app on the App Store

Our History

The Ballyverse began in 1932, when a Chicago-based salesman named Raymond Moloney decided to disrupt the gaming scene with his own pinball table, called Ballyhoo.

Ballyhoo was such a big hit with players that Mr Moloney decided to set up his own gaming business. Say hello to 'The Bally Manufacturing Corporation', or 'Bally's' for short. Thousands of Ballyhoo pinball games were sold over the next few years, delivering thrilling experiences to players for low-cost entertainment and quickly securing a reputation as a leader in the gaming industry.

There have been a few changes over the decades. Take the 1940s. Did you know Bally's manufactured aeroplane parts and munitions during the war? Or the 80s, when we helped to deliver Pac-Man to arcade players. And then there's all the grand casino openings we've hosted over the years!

From the opening of our first brick-and-mortar casino in 1979 to breaking ground with the first and only casino in Chicago over 40 years later, we've become experts at building incredible entertainment spaces for our players to immerse themselves in.

The year 2023 was a big one for us for more reasons than just Bally's Chicago. It was also the year we decided to invite you to join the action! That's right, folks, we're talking about the launch of Bally Casino. It's been a busy 90 years, that's for sure.

Bally's focus may not be pinball machines anymore, and we aren't called 'Bally Manufacturing Company' today (we're Bally Corporation now), but Raymond Moloney's passion for new games has always stayed at the heart of everything 'Bally's'. Nowadays, Bally's is an ultimate destination for players looking for excitement, with an epic collection of slot machines, live card games, casino classics and retro titles on offer.

But the work doesn't stop there. We're always looking for new ways to boost the action. Whether it's cutting the ribbon on new land-based casinos or introducing new innovations to our games, you can always rely on Bally's to provide awesome entertainment.

Keeping Things Fun Online

We're big on excitement at Bally Casino, but we've been in the game long enough to know that fun should never come at the cost of safety. Part of delivering out of this world service means helping you to keep things fun while playing online.

You can find a range of smart tools designed to let you tailor your gaming experience to suit you. Playing on a budget? Check out the Deposit Limits tool, which lets players choose a maximum wager amount. Or need a nudge to check the clock? There's a tool for that too.

And don't forget our super friendly chat hosts are always happy to help - they're just a message away.

Contact Us

Got a question for us? We're here to help. Not only do we have a range of articles available to get stuck into over at our Help Centre, our dedicated Customer Support team is on hand 24/7 to help with any issues.

Whether you've had a technical issue online, or you're wondering when a promotion reward will be credited, you can drop your question into the search bar of our Help Centre or reach out via our Live Chat service. The best part of it all? It's free to chat to our team. All you need to do is click the chat icon on your screen and press 'Send' once you're ready.