*Click for full Rules. New members only, must opt in. Not valid with other Welcome Offer(s). Min £10 deposit & £10 bet placed & settled in 30 days from deposit at min 1/2 odds (settled), excl. odds & profit boost, second chance & free bets. £30 (3 x £10 tokens): non-withdrawable, issued on settlement, valid 30 days, stake not returned. Play Responsibly. GambleAware.org. 18+
The card never stops. Neither do we.
Cheltenham. Aintree. Royal Ascot. The biggest events in horse racing draw the biggest fields, the boldest bets and the moments that make the sport.
Bally Bet is built for all of it: each-way betting, ante-post markets and in-play action across every major meeting on the British, Irish and international racing calendar.
New to Bally Bet? We have a welcome offer waiting. Register, place your first qualifying bet and we'll back you with free bets to get you started. Everything you need to know is below.
Your first bet deserves a proper welcome. Place a qualifying bet of £10 or more at minimum odds of 1/2, and we’ll give you 3 x £10 Free Bet Tokens. That’s £30 total in free bets* to use across our book. Here's exactly how our welcome offer works:
Create an account
Make a deposit of at least £10 to qualify
Your free bets land within 30 days of your deposit, once your qualifying bet settles
Tokens are valid for 30 days
Your stake is not returned with your winnings, free bets cannot be withdrawn and do not count as qualifying bets themselves and the offer excludes bets placed with boosted odds, profit boosts, second chance offers and existing free bets. For full terms, visit the Welcome Offer Terms page.
Know the form and back the play. That's how we do it at Bally Bet.
Bally's has been entertaining people since 1932, so we know a thing or two about what keeps them coming back. Horse racing has been doing the same for centuries. We recognise that, and that’s why what we’ve built will match all the big racing occasions.
The courses, the cards and the meetings that define the year, covered with the depth of markets they deserve.
And when the big festivals are done, the daily cards keep rolling. British, Irish and international racing, morning to evening, all year round.
Horse racing is unpredictable and competitive. Our each-way markets let you back a selection to win or place, giving you more ways to collect across big fields and deep handicaps.
Regular promotions and profit boosts across our horse racing markets mean there's always an angle worth exploring beyond your standard win bet.
Intuitive, quick and easy to navigate, our app puts the full racing experience in your pocket. Find your meeting, place your bet and follow every furlong. Easy.
Straightforward registration means you're never too far from the next race.
Safe, secure and fully regulated. Bet with confidence knowing your money and data are protected.
Here's a look at the main markets you'll find at Bally Bet and how each one works:
The most popular way to bet on horse racing, and for good reason.
An each-way bet is two bets in one: half your stake on the horse winning, half on it placing in the top few positions (how many depends on the number of horses running). If your selection wins, both parts of the bet pay out. If it places, you collect on the place portion at a fraction of the win odds.
In big festival fields where the favourite doesn't always come home, each-way betting can be one way to find value.
Back a horse to finish first. The purest form of backing your judgement. If your selection crosses the line in front, you get paid.
Get ahead of the market. Ante-post betting lets you back a horse days, weeks or months in advance of race day, typically at higher odds before the market shortens.
The closer things get to the off, the more the price reflects a book’s confidence. Backing early can sometimes mean better potential payouts.
Call the first and second horse home in the correct order with a forecast bet, or cover both finishing combinations with a reverse forecast bet.
Higher odds can mean higher rewards for those who read the race well.
Merge selections across multiple races into one bet. Every selection needs to win or place for the bet to fully land, but the returns can be significant for a relatively small stake.
A festival favourite.
Live odds that move with the race. React as the field settles, the pace develops and the finishers emerge. All in real time.
Head to our horse racing hub to see the full range of markets for each meeting.
The horse racing calendar never really stops. And Bally Bet covers it all.
When the nation stops to watch, we're ready. Ante-post markets, enhanced offers and a depth of betting options built for the biggest days in the sport.
Flat, jumps and all-weather cards across Britain's most iconic courses. All the major meetings covered, every race day of the season.
Ireland's finest courses, covered across every major card on the jumps and flat calendars.
The biggest stages in global racing, available at Bally Bet. Wherever the world's best horses run, we run with them.
Virtual racing markets run around the clock, independent of the live horse racing schedule.
Get your bets on before the off with pre-race markets, or follow the field as the race unfolds with in-play betting. Both options are available across major meetings.
The Bally Bet Sportsbook & Casino app puts the full racing card right in your hands. Browse markets, place bets and follow every race in real time.
British, Irish and international meetings covered daily. Win, each-way, ante-post, forecast and in-play markets across every major card. Pull up your race, read the form and place your bet.
Live odds that shift as the field moves. When the pace changes and the race takes shape, the odds move with it. Follow every furlong and get your bet in when the moment arises.
Build each-way accumulators across multiple meetings, or combine win selections for enhanced returns. Bally Bet gives you the tools; how you use them is up to you.
Available on iOS and Android. Find the Bally Bet app on the App Store or Play Store, create your account and the full racing card is yours.
Joining is quick. Your first bet is even quicker.
New to horse racing betting? Here's what you need to know.
Odds tell you two things: how likely a horse is to win and how much you stand to collect if it does.
Short odds (like 4/7) indicate a market favourite, meaning lower risk and lower return. Longer odds (17/2) reflect a less favoured runner, meaning the risk is higher, but so is the potential payout if the bet lands.
In horse racing, odds move a lot. Markets shift as money comes in, late scratchings (horses that withdraw from a race late) are confirmed or going conditions change. Getting across why odds move is part of reading the race and part of getting ahead of it.
For a closer look, check out our Reading Odds guide.
A win bet is straightforward enough: back your horse to finish first, and if it does, you get paid. A place bet is a wager on a horse finishing in the top few positions, typically top 2, 3 or 4 depending on the field size and race type
The popular each-way bet splits your stake across those two bet types (to win and to place). If your selection wins, both parts pay out. If it places, you collect on the place portion.
A horse racing accumulator combines selections from multiple races into one bet. Every horse needs to win for the accumulator to land, but the odds multiply with each addition, meaning a small stake can return a significant sum if it does.
Choose your meeting, select your market, decide your stake and confirm your bet. Once placed, your stake is locked in. If your selection wins, your returns are calculated at the odds available when you placed the bet.
Most racing markets settle once the official result is confirmed. Ante-post bets settle closer to race day, after the final declarations are made.
Your winnings are added to your account as soon as the result is in. You can then cash out to your bank or keep it in play. The call is yours.