Football Betting at Bally Bet Sports & Casino

Big moments start with us.

Back Premier League action, European heavyweights and international tournaments with Bally Bet. We cover the competitions that matter with the markets that move, as well as accumulators and in-play betting across every major league and fixture.

Competitive odds. Fast markets. Ours is a sportsbook built for football fans who know what they want.

New to Bally Bet? We have a welcome offer waiting. Register, place your first qualifying bet and we'll back you with free bets to get you started. Everything you need to know is below: the markets we cover, the competitions we run and how to claim your £30 welcome offer.

Bally Bet’s Football Welcome Offer

We back you from the first bet here.

Place a qualifying bet of £10 or more at minimum odds of 1/2, and we’ll give you 3 x £10 Free Bet Tokens. That’s £30 total in free bets* to use across our book.

Here's exactly how our welcome offer works:

• Create an account

• Make a deposit of at least £10 to qualify

• Your free bets land within 30 days of your deposit, once your qualifying bet settles

• Tokens are valid for 30 days

Your stake is not returned with your winnings, free bets cannot be withdrawn and do not count as qualifying bets themselves and the offer excludes bets placed with boosted odds, profit boosts, second chance offers and existing free bets. For full terms, visit the Welcome Offer Terms page.

Smart starts and strong plays. That's the Bally Bet way.

Why Choose Bally Bet for Football Betting

A household name in entertainment. A serious player in sports betting.

Bally's has been entertaining people since 1932. That heritage doesn't just inform who we are; it shapes how we build our products. Here's what that means for you.

A market for every match

Hundreds of football competitions, dozens of countries and an A-Z of leagues that spans Algeria to Wales. Whatever – or wherever – you want to bet, we'll have a market for it.

Promos and profit boosts that keep things interesting

With regular promotions and profit boosts across our sports, there's always an angle beyond your standard market worth exploring.

An app built for action

Intuitive, fast and easy to navigate, our app places the full sports betting experience in your pocket. Find your market, place your bet and follow the action. Easy.

Up and running in minutes

Straightforward registration means you're never too far from getting involved.

A platform you can trust

Safe, secure and fully regulated. Play with confidence knowing your money and data are protected.

Football Betting Markets Available at Bally Bet

Bally Bet has all the football markets that drive the action. Here’s a preview of what to expect:

Match Result

Back a home win, away win or draw with a 1X2 bet. Or remove the draw and just pick the winning team with Draw No Bet.

Either way, this is the most straightforward (and popular) way to bet on football.

Total Goals

Predict whether the match goes over or under a set number of goals.

A solid option if you expect a goal fest or a display of defence.

Both Teams to Score

Think both teams will find the net? BTTS markets keep every attack relevant until the final whistle.

Correct Score

Call the exact final score for longer odds. The harder the call, the better the return.

Accumulators & Bet Builders

Combine multiple match bets for enhanced odds or build a custom bet across different markets in the same match.

In-Play Betting

Live odds that move with the action. React to what's happening - not what might - at any point in the match.

We’re just getting started. Head to our football hub and find your edge across every major league and competition.

English, European & International Football Betting

If there’s a match being played somewhere in the world, you'll find a market for it at Bally Bet.

English Football Leagues

Premier League, Championship, League One going all the way down to level 7 on the pyramid with regional league markets. Back your team at every level of the game.

European Leagues

La Liga, Ligue 1, Serie A, Bundesliga. Just to name a few.

We cover every matchday for all major European leagues, all season long.

International & Club Competitions

The World Cup, the Euros, Champions League, Europa League.

We cover the biggest occasions in football, with a depth of markets to match.

Women's Football, Friendlies & Specials

Women's tournaments, international friendlies and one-off specials markets. We cover the competitions that matter beyond the traditional calendar.

Virtual Football

Virtual cup and league markets running 24/7. Action around the clock, no waiting.

Pre-Match & In-Play

Plan your bets in advance with our pre-match markets, or react to the action as it happens with in-play betting. Both options for all major competitions.

And these are just the headline act. We have a literal full A-Z of football leagues that spans dozens of countries and hundreds of competitions, every week of the year.

Whatever the occasion, Bally Bet has the options.

Football Betting on the Bally Bet App

The Bally Bet Sportsbook & Casino app puts the full football betting experience right into your hands.

You can use it to browse our markets, place bets and follow the action in real time. It’s built fast and sharp for fans who know what they want.

We built it with the best betting app for football in mind. Come check it out.

Every Market You Could Need

Premier League, Championship, European leagues, international tournaments and then some. It's all here.

Pre-match and in-play markets for the competitions that matter. Find your market in seconds.

Keep Pace with In-Play Betting

Live odds that move with the game. When the flow shifts, the odds shift with it.

React to what's happening on the pitch and strike when the moment is right.

Build a Bet the Way You Want

Our bet builders let you stack markets from a single match, and our accas let you combine them across multiple fixtures for enhanced odds.

Bally Bet Sportsbook & Casino gives you the tools – it's up to you how you use them.

Download and Get Going

Available on iOS and Android. Get the Bally Bet app from the App Store or Play Store, set up your account and you're in. Joining takes minutes; placing your first bet takes seconds.

How Football Betting Works

New to the world of football betting? Here's what you need to know.

Understanding the Odds

Odds tell you two things: how likely a result is to happen and how much you stand to win if it does. The lower (or “shorter”) the odds, the more likely the outcome. The higher (“longer”) the odds, the bigger the potential return, due to the outcome being less likely.

If you place a bet on a heavy favourite, the odds will be short, so your profit will be smaller. Bet on an underdog with longer odds instead and potential returns will increase, but so will the risk.

For a closer look at how odds work, check out our no-stone-unturned Reading Odds guide.

Singles, Accumulators and Bet Builders

A single bet is the simplest form of betting. It’s just one selection on one outcome. You back a team to win and if they do, you get paid.

On the other hand, an accumulator (or acca) combines multiple match selections into one bet. All chosen selections have to win for the bet to land, but the odds multiply together, offering bigger returns for a smaller stake. Accas are popular for weekend football when multiple matches kick off at the same time.

With a bet builder, you can combine different markets from within the same match. Bet builders let you back a team to win, both teams to score and over 2.5 goals to be scored – all in one bet. The more selections you add, the longer the odds become. And, like accas, all selections must land for the bet to win.

How to Place a Bet on Football

Choose your market, decide your stake and confirm your bet. Once you've placed your bet, your stake is locked in. If your selection wins, your returns are calculated based on the odds present at the time you placed the bet.

Most football markets settle as soon as the final whistle is blown. In-play bets settle as soon as the relevant event – like the next goal, card or corner - happens.

What Happens If You Win

Your prize funds are added to your account once the bet has settled, and you can either withdraw them to your bank account or use them for another bet.