The FIFA World Cup is the biggest event in football, and the 2026 edition is the biggest yet. For the first time, 48 nations compete across three host countries, the United States, Canada and Mexico, producing a record 104 matches over more than five weeks. From the opening game at Mexico City Stadium to the final at New York New Jersey Stadium, it's a summer of football like no other.
The World Cup offers something domestic football can't. National teams, unfamiliar matchups and the drama of a knockout tournament on the global stage all combine to create unforgettable moments.
At Bally Bet, we cover the tournament from the group stage through to the final, with markets across every match for you to choose from. Whether you're following England, Scotland, the USA or backing another team to go all the way, you'll find the markets and the information you need right here.
The 2026 World Cup introduces a brand-new, expanded format. The tournament has grown to 48 teams, up from 32, with the nations split into 12 groups of four.
In the group stage, each team plays the other three sides in its group once. The top two from each group progress to the knockout rounds, and they're joined by the eight best third-placed teams across all 12 groups. That adds up to 32 teams reaching the first knockout round, the new Round of 32.
From there, the tournament becomes a straight knockout: the Round of 32, the Round of 16, the quarter-finals, the semi-finals and the final, which takes place on 19 July. There are no two-legged ties; every knockout match is settled on the day, with extra time and penalties if needed.
The expanded format means more fixtures, more nations and more opportunities to get involved than any previous World Cup. It also means more room for the unexpected.
With the eight best third-placed teams going through, a side can have a slow start and still progress, which may have implications for how the group stage plays out. For a full breakdown of every fixture, see our World Cup 2026 schedule.
The markets available for World Cup matches are largely the same as those you'll find when betting on the [Premier League] and football in general, with a few tournament-specific additions.
Match markets include match result (1X2) betting, covering home win, draw or away win across the 90 minutes. With a Both Teams to Score (BTTS) bet, you're predicting whether both sides find the net. Total goals markets, including the popular over 2.5 goals line, let you bet on whether the combined goals go over or under a set figure, with team styles and tournament context both playing a part. Double Chance combines two outcomes in one bet: home win or draw, away win or draw, or home win or away win, which can be useful when backing an underdog.
For goalscoring markets, a Correct Score bet predicts the exact final score, while First, Last and Anytime Goalscorer markets back specific players to score at particular times or at any point in the match.
The World Cup also brings its own outright and tournament markets.
An Outright Winner bet is where you back a nation to lift the trophy, available throughout the tournament with odds shifting as the games play out.
To Reach the Final or Stage of Elimination markets let you back how far a team will go, which start to garner attention as the tournament story develops. And the Golden Boot market is a wager on which player finishes as the tournament's top scorer across all stages.
World Cup football presents different considerations to the domestic club game. The markets may be familiar, but the context around them isn't, so it's worth understanding what changes at a tournament like this.
In a domestic league, you usually have a strong sense of how two teams compare: recent form, head-to-head records, how their styles tend to clash. The World Cup regularly throws together nations who rarely – if ever – meet competitively.
A side built on patient possession might come up against a team set up to press and counter, with little or no recent history to draw on. That unfamiliarity is part of what makes the tournament so unpredictable, and a key thing to keep in mind when assessing any match.
Unlike a single league fixture, the World Cup runs for over a month, and that opens up markets that play out across the whole tournament.
Outright winner, top goalscorer and stage-of-elimination bets all develop as the games go on, with odds shifting from one round to the next. Backing the World Cup is often as much about anticipating how a team's campaign might unfold as it is about any single result.
A nation going all the way in the tournament will play eight matches in just over a month, possibly doing so in unfamiliar and demanding conditions.
Squad depth and rotation matter far more than in a one-off game, and the sides that cope best with the physical demands often have an edge in the latter stages. Managers will rest and rotate, particularly once qualification is secured, so the strongest names on paper won't always start every match.
With the tournament spread across the United States, Mexico and Canada, three host nations will enjoy home support and familiar surroundings, and in Mexico's case the considerable advantage of playing at altitude.
Home advantage has shaped plenty of World Cups, and it's worth factoring in when you're looking across the tournament.
A World Cup spread across three countries brings a wide range of conditions. Some venues, including Dallas Stadium and Atlanta Stadium, are roofed and climate-controlled, so heat won't be a factor there.
Others are open to the elements. And Mexico City Stadium sits at around 2,200 metres above sea level, where the thin air has long tested visiting teams.
Conditions can shape how a match unfolds, and they're a genuine point of difference at this tournament.
Placing a World Cup bet with us is straightforward. Just follow these steps:
Log into your account. You'll find the World Cup in the Popular section of the main menu, or under the Featured section in the football menu.
Select your match and browse the options available. Click on a market to add it to your bet slip.
Choose your stake. You'll see the potential payout based on your stake and the odds.
Review and confirm, and you'll receive immediate confirmation of your bet.
If you add multiple selections to your bet slip, it will update to show your bet type and whether any bet builder legs are active.
As any fan knows, football betting offers plenty of in-play opportunities, and the World Cup is no exception. Each match comes with a range of live markets that update over the 90 minutes to reflect the events on the pitch.
As with pre-match betting, the in-play options are similar to those you'll see in a domestic match, with match winner odds adjusting in real time based on the score and time remaining. Next goal, total goals and other to-the-minute markets become available as the game develops.
It's worth keeping an eye on the what’s happened in the run-up to a match before betting in-play. A team chasing a result in a must-win group game might commit more players forward, which can open a game up, while a side protecting a lead, or one content with a draw that sees them through, might sit deeper, potentially affecting the goals markets.
In the knockout rounds, fatigue can tell late on, and tiring defences in the closing stages are one reason late goals are such a feature of tournament football.
The World Cup is one of sport's biggest occasions, and keeping your betting in check is what helps it stay enjoyable.
With several matches often taking place across a single day, it helps to plan ahead. Set a budget beforehand and stick to it.
A losing bet on one match shouldn't prompt a bet on another to make up for it. Treat each match on its own terms.
Tournament football produces upsets regularly. Favourites slip up and underdogs can have their day. Remember to factor that unpredictability into your approach.
We offer a suite of tools to help you set spend limits, take time-outs and track your activity, so you can stay in control.
The World Cup is gripping entertainment whether you're betting or not. Keeping that in mind is what ensures it stays enjoyable throughout.
The biggest World Cup in history is almost here, with 104 matches and a whole summer of football to enjoy. Take a look at the latest World Cup markets at Bally Bet and get involved.
Log into your Bally Bet account, head to the football markets and look for the World Cup fixtures. Select a match, choose your market, set your stake and confirm your bet.
It depends on the market. Most match result bets settle on the 90-minute result unless otherwise specified, even in knockout matches that go to extra time. Always check the market rules.
Both. Markets for individual matches are available for every fixture, while outright markets, including the tournament winner and Golden Boot, run throughout the tournament.
Group games can be more cautious as teams try to avoid giving away points early on. Knockout matches are settled on the day, often making for tighter, higher-pressure games.
Yes. With an acca bet, you can combine your World Cup selections with most other available football markets.
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All offers mentioned correct at the time of writing but may be subject to change.