Welcome to Bally Bet Sports & Casino

We're Bally Bet - the new name in online sports betting and casino gaming. Built on over 90 years of experience and driven by the thrill of the win. We're designed for the players who know what they want: smart bets, sharp odds and a slick way to play.

From pre-match punts to live in-play, this is your all-in-one sportsbook and casino - packed with promos, prizes and thrilling gaming energy.

Why Bally Bet?

We're here to raise your game. Think of us as your go-to for:

• Smart sports betting – pre-match, in-play, acca bets, Bet Builders and beyond
• Daily boosts & offers – including profit boosts on major events like Wimbledon
• Epic online casino energy – 900+ online slots and table games ready for when you want a spin
• A trusted name – built on decades of entertainment heritage
• 24/7 UK-based support – seasoned help whenever you need it

All the play. None of the fuss.

Made for Players. Backed by Experience.

Whether you're backing your team or going for the ultimate progressive slot jackpot, Bally Bet is built with seasoned experience, thrilling features and the swagger to do things differently.

Our mission? To deliver a better way to bet and play - with top-tier service and generous rewards to keep the action rolling.

Keeping It Fun With Responsible Gambling

Gaming should always feel good. That's why Bally Bet gives you the tools to stay in control:

• Set deposit limits
• Take time-outs
• Track your play history

We're here to help you keep things fun, whatever your style of play.

24/7 Customer Support

Need a hand? We've got you.

Got a question about your account, a promotion, or how something works? Our UK-based Customer Support team is on hand 24/7 via Live Chat.

Just hit the chat icon to start a conversation, or head to our Help Centre to browse articles, guides, and quick answers on everything from withdrawals to bonus terms.

Smart, fast and free - just the way service should be.

Born in the USA. Here for the UK.

We've been in the game since 1932 - from our pinball roots in Chicago to casinos across Vegas, Atlantic City, and right here in Newcastle. Over nine decades of delivering real entertainment, big play, and unforgettable nights.

Bally Bet Sports & Casino's online site brings that same pioneering spirit to your fingertips - with a fresh take on sports betting and casino gameplay. No fuss. No fluff. Just the thrill of the latest sports betting odds and online casino action.

Swipe through our different areas at the top of your screen to walk the entire floor of Bally Bet. Jackpot games, online poker tournaments, casino rewards and, of course, our dedicated home-from-home Vegas hub are all available to explore.

Then there's our blog. Featuring playing guides and behind-the-scenes peeks at the action from the top writers at Bally Bet, you'll find plenty of tips, strategies and news to dive into.

So, what are you waiting for? Get in the game.