Tom Kimsey

With more than a decade in the betting industry, Tom knows his way around a sportsbook. Over the years he’s traded a range of major sports including football, American football and horse racing, giving him a sharp eye for markets and the moments that really move the odds.

A lifelong Watford FC supporter, Tom rarely misses a chance to keep an eye on the action, whether that’s analysing matchups, following the racing calendar or keeping tabs on the biggest NFL games of the week.

When he’s not running the numbers or breaking down the latest fixtures, you’ll probably find him on a 5-a-side pitch most evenings. Football isn’t just something he trades, it’s something he plays whenever he gets the chance.


Posts by Tom Kimsey

Smart View: a New Way to Read the Racecard at Bally Bet

Complex racecards made simple. Here's how Smart View works.

Arsenal vs. PSG: Champions League Final Betting Guide

Your guide to betting on the 2026 Champions League final: popular markets, team stats and how to get…

Arsenal vs. PSG: A Champions League Final Bet Builder Guide

Arsenal vs. PSG. Puskás Aréna, Budapest, 30 May. Here's your guide to building a bet for the 2026…

All About Bet Builders: Your Complete Bally Bet Guide

Learn about all the ins and outs of bet builders here. See how they work, where you'll find…

Explained: Correct Score Betting

A market that may sound simple, but actually requires a bit more thought. Here's what to keep in…

Champions League Semi-Finals: How to Bet on a Two-Legged Tie

Four clubs, two ties and a place in the Budapest final on the line. This is what to…