All About Bet Builders: Your Complete Bally Bet Guide

At Bally Bet, our Bet Builder tool lets you roll multiple outcomes from the same game into one customised wager. Each selection you add – known as a 'leg' – can increase your potential payout, while increasing the difficulty of it landing. 

It’s quickly become a favourite for football fans looking for flexible ways to back a game, and its popularity is expanding to other sports and leagues fast. 

Here’s an explainer on how they work. 

Bet builders: the fundamentals 

A bet builder is a multi-selection wager where all your chosen markets relate to a single event. Unlike traditional acca bets that span multiple matches, bet builders focus entirely on one game, giving you deeper engagement with that specific fixture. 

The mechanics work like this: you combine different markets from the same match, and if those legs prove correct, you win. Miss just one leg, and the entire bet is a bust. 

The key principle is the more legs you add, the higher your potential payout. But with each leg, the bet becomes more challenging to land. 

While browsing the markets here at Bally Bet, look out for the small orange ‘BB’ label. That’s your indicator that the market can be included in our bet builder.

How exactly do bet builders work? 

It takes just a few simple steps to start building out your bet here. As you’d expect, football offers the most comprehensive market selection. 

Take Nottingham vs. Sunderland. Navigate to that fixture on Bally Bet and you’ll find the Bet Builder tab with all available team and player markets. 

A possible bet builder for this fixture could look something like: 

• Match result: Nottingham Forest to win 
• Both Teams to Score: Yes 
• Goals in Both Halves 

You might also take the individual approach, and bet on certain players scoring at any time, registering 1.5+ shots on target and a goalkeeper to make 5.5+ saves. 

The flexibility of a bet builder lets you tailor your bet to match how you expect the game to play out. 

Popular bet builder markets 

Check out our Popular Accas & Bet Builders carousel on the homepage and save yourself a bit of time. These pre-selected bet builders, as the name suggests, comprise the most engaging markets for upcoming events. 

If you’re curious to know what the most frequently combined football markets are, here’s an idea:  

• Goal scorers: first goal scorer, anytime goal scorer, player to score 1.5+ 
• Match markets: both teams to score, total goals over/under 
• Player markets: shots on target, cards received, assists 
• Game flow: goals in both halves, team to win and both teams to score 

Plus many more besides. And while football dominates the bet builder scene, you’ll find options across other sports and leagues like the NFL, tennis and basketball, each with markets tailored to suit that sport’s characteristics. 

Why are bet builders appealing? 

Bet builders offer a different level of customisation when it comes to wagering. Instead of accepting markets as standard, they allow you to create bets that reflect how you feel about a particular match. 

Combining markets into a bet builder can typically enhance your odds more so than if you were to place separate single bets on those same markets. 

With a bet builder, you can focus on one fixture instead of spreading yourself thin across multiple matches, and get a more exciting viewing experience of that match as a result. 

And the downsides? 

In order for your bet builder to be a success, all the legs you’ve selected need to land. That simple fact makes them riskier than a single bet.  

Adding more legs doesn’t just make your bet more difficult to land, it can complicate keeping track of what you’ve wagered on and where. 

And although football is stacked with options for bet builders, you might find other sports only offer a limited selection.  

Bet builders vs. accas: what’s the difference? 

While both combine multiple selections into single bets, they serve different purposes. 

With a bet builder, you’re choosing multiple markets from one event. So, as a hypothetical, Arsenal to win, Gyökeres to score, and 2.5+ goals scored in the Arsenal vs. West Ham match. 

With an accumulator, it’s single markets across multiple events, like Arsenal, Liverpool and Manchester City to win their matches (but you can add markets other than match winner too). 

So, there’s a subtle difference between the two. One suits the type of fan who likes to focus on one fixture at a time, the other is more for those who like to take a broader approach. 

Real-time opportunities with live betting 

Bet builders aren’t limited to pre-match wagering, either. Our Live Betting section offers in-play options with odds that update as matches progress. 

With these bets, you can react to game developments as and when they happen, and adjust your approach based on how things are looking. 

Depending on match circumstances, some markets may become unavailable during live play, so it’s good to keep a flexible approach. 

Tips for building a bet 

Looking to craft your first bet builder? Here’s what you should keep in mind: 

Focus on familiar territory 

Stick to the leagues, teams and markets you understand and don’t complicate your bet slip by overloading it with selections.  

Seek complementary markets 

Look for markets that naturally align, like both teams to score combined with 2.5+ goals scored. 

Manage leg count 

Not only does it complicate things, but the more legs you add, the riskier the bet becomes. 

Do your research 

Obviously, anything can happen in sports, but there’s no harm in keeping up to date with team news, head-to-head records, recent form and injuries before the game. 

Building bets responsibly 

Bet builders offer exciting possibilities, but they require discipline. Here are a few things to remember to make sure you’re always playing responsibly. 

Start conservatively with 2-3 legs while you develop your understanding of markets. 

Keep perspective: greater odds mean lower probability, so make sure your stake aligns with realistic expectations. 

Focus on the entertainment value. As with all wagers, bet builders should enhance your viewing experience, not cause stress or financial pressure. 

Set clear limits with predetermined budgets. This prevents you from chasing losses with complex combinations. 

Wrapping up 

Bet builders are just one example of the evolution of modern sports betting, moving beyond simple outcome prediction and towards a more personal type of wagering. 

As it continues expanding across other sports and leagues, there will be more opportunities for those who enjoy detailed, single-match focus that bet builders provide. 

When used responsibly, bet builders can offer an engaging way to follow sports and enhance your viewing experience. 

Learn more about the world of sports betting with our helpful guides and articles at the Bally Bet Sports & Casino blog.