Michael Cumner-Price

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Michael Cumner Price

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With more than 15 years in the betting industry, Michael knows the sporting world from the inside out.

He's worked alongside partners at Premier League clubs, major racing festivals, boxing events and across the NFL, darts and snooker: the kind of experience that puts you in the room when the big moments happen.

On the topic of big moments, he's got a few favourites: the Miracle at Medinah, Golden Saturday, England beating Colombia on penalties 2018. Three occasions that remind you why sport stops everything else.

When he's not building the partnerships that bring Bally Bet closer to the action, you'll find him exactly where you'd expect: watching and following it.

Posts by Michael Cumner-Price

Who's the Biggest Fan? Sports Culture in the UK vs USA

Get the inside scoop on sports culture in the UK and the USA, and find out who the…

Michael Cumner-Price

2 years ago

Get Ready For a Summer of Sport: 2025 Calendar

Find out the dates for all the top sporting events this summer.

Michael Cumner-Price

10 months ago

Kickstart Summer and Bet on the Women's EURO 2025

Jump into the sports action this summer with our thrilling Women’s EURO 2025 betting options!

Michael Cumner-Price

8 months ago

When is the Women's EURO 2025? Your Questions, Answered

Kick off the Women’s EURO 2025 by finding out all you need to know about the competition -…

Michael Cumner-Price

8 months ago

One Game, Two Names: Comparing American Soccer and European Soccer

Ever wondered why the USA calls football 'soccer'? We got you. Learn all about America's version of the…

Michael Cumner-Price

1 year ago

Bally Bet Teams Up With Nottingham Forest for 2025/26 Season

Tuning into the Premier League this season? Look out for the iconic Bally's logo on Forest's home shirts.

Michael Cumner-Price

7 months ago

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Bally Bet is operated by Gamesys Operations Limited of Suite 2, Floor 4, Waterport Place, Gibraltar.

Gamesys Operations Limited is licensed and regulated in Great Britain by the Gambling Commission under account number 38905, in Gibraltar by the Government of Gibraltar and regulated by the Gibraltar Gambling Commissioner (RGL No. 46 and RGL No. 153), and in Ireland by the Office of the Revenue Commissioners under licence reference 1021538.

Modern Slavery Statement

Underage gambling is an offence.

*Welcome Offer Rules

CASINO WELCOME OFFER RULES

30 Free Spins

PLEASE NOTE: these Rules were last updated on 5^th February 2026.

1. If you are a new member, you will be eligible to receive 30 free spins (1p coin size, 10 lines) for the game Eye Of Horus Legacy Of Gold ("Free Spins") when you successfully complete the following criteria (the “Qualifying Requirements”):

a) register as a member of this website, which means that you must accept our website terms and conditions (which can be found here);

b) opt in to this promotion by selecting the Free Spins offer before making your first deposit;

c) make a first deposit of at least £10; and

d) wager at least £10 in cash on any slot game(s).

2. You have 30 days from the date you complete registration as a member of the website to complete the remaining Qualifying Requirements and 30 days after that to play any Free Spins before they expire.

3. If you do not opt in to this promotion by selecting Free Spins before you make your first deposit, you will not be eligible to opt in to this promotion retrospectively. Your choice is locked in at the point that a successful first deposit is made, and cannot be exchanged or altered after this time.

4. If you opt in to this promotion, you will not be eligible for any other welcome offer on the website or any other promotion restricted to new members as made available from time to time.

5. You can only take part in this promotion once. If we detect that any member has created more than one account (including in order to take part in this promotion multiple times, in breach of these Rules) we shall be entitled to close any such accounts (and void any Free Spins and related winnings).

6. Free Spins:

a) are credited once the game is opened, refreshed or you leave the game to the home page and return to it;

b) must all be played through before your account balance will be updated with any applicable winnings; and

c) have no wagering requirements and there is no cash alternative to Free Spins.

7. We aim to make Free Spins available instantly when you complete the Qualifying Requirements, but please allow up to 72 hours in the case of technical difficulties.

8. Your deposit balance and winnings (if any) are withdrawable at any time during this promotion, subject to our rights to temporarily withhold payments as further set out in section 5 of the website terms and conditions.

9. We may withdraw or cancel this promotion at any time and without notice for all members or selected members. If we do so, any Free Spins for which you have opted in or otherwise accrued prior to this, will still be valid in accordance with the terms and conditions that applied at the time, or we will take such other measures as may reasonably be required to ensure that you are not otherwise disadvantaged.

10. If you opt in to this promotion, you agree to comply with the website terms and conditions and these Rules at all times. If (based on reasonable evidence) we find that you have seriously breached the website terms and conditions or these Rules, we may render Free Spins and related winnings in your member account void, and we reserve the right to close your member account.

11. These Rules exclude any type of bingo wagering and/or sports betting.

SPORTS WELCOME OFFER RULES

£30 In Free Bets

PLEASE NOTE: these Rules were last updated on 2^nd February 2026

1. If you are a new member, you will be eligible to receive £30 in free bets (each a “Free Bet”, together “Free Bets”) when you successfully complete the following criteria (the “Qualifying Requirements”):

a) register as a member of this website, which means that you must accept our website terms and conditions (which can be found here);

b) opt in to this promotion by selecting the Free Bets offer before making your first deposit,

c) make a first deposit of at least £10; and:

d) place a qualifying bet of at least £10 in cash on any sportsbook market, at odds of 1/2 (1.5) or greater (at the time of settlement), excluding the following:

(i) boosted odds;

(ii) profit boosts;

(iii) second chance bets;

(iv) free bets; and

(v) bets placed with bonus funds, (the “Qualifying Bet”).

2. You have 30 days from when you make your first deposit to place the Qualifying Bet, completing the remaining Qualifying Requirements. The Qualifying Bet must settle within 30 days from when you make the first deposit.

3. Once the Qualifying Bet has settled, the Free Bets will be credited to your account as 3 (three) £10 bet tokens.

4. If you do not opt in to this promotion by selecting Free Bets before you make your first deposit, you will not be eligible to opt in to this promotion retrospectively. Your choice is locked in at the point that a successful first deposit is made, and cannot be exchanged or altered after this time.

5. If you opt in to this promotion, you will not be eligible for any other welcome offer on the website or any other promotion restricted to new members as made available from time to time.

6. If you cash out your Qualifying Bet or it is voided or cancelled, you will no longer be eligible for this promotion, unless you subsequently make another Qualifying Bet within the same 30 days from making your first deposit, provided that it is not cashed out, voided or cancelled.

7. You can only take part in this promotion once. If we detect that any member has created more than one account (including in order to take part in this promotion multiple times, in breach of these Rules) we shall be entitled to close any such accounts (and void any Free Bets and related winnings).

8. Free Bets:

a) have a maximum value of £30 (3 x £10);

b) are credited automatically and a Free Bet token will appear in the bet slip for members to select it when the value of the bet is set to at least £10;

c) can be de-selected from the bet slip;

d) can be used on any sportsbook markets on the website. We reserve the right to amend these Rules in the future but any such amendment will not impact any player who has already opted in to the promotion prior to the amendment coming into effect;

e) will expire within 30 days of being credited. If the Free Bets are not redeemed within this period, the Free Bet tokens will be removed from your account;

f) each Free Bet token can only be used once;

g) are non-refundable and cannot be withdrawn as cash;

h) must be redeemed at their full value of £10 per each Free Bet token in one single bet slip, and

i) only one Free Bet token can be used per bet slip.

9. Free Bets’ stakes are not returned with winnings.

10. We aim to make Free Bets available instantly upon settlement, but please allow up to 72 hours in the case of technical difficulties.

11. Your deposit balance and winnings (if any) are withdrawable at any time during this promotion, subject to our rights to temporarily withhold payments as further set out in section 5 of the website terms and conditions.

12. We may withdraw or cancel this promotion at any time and without notice for all members or selected members. If we do so, any Free Bets for which you have opted in or otherwise accrued prior to this, will still be valid in accordance with the terms and conditions that applied at the time, or we will take such other measures as may reasonably be required to ensure that you are not otherwise disadvantaged.

13. If you opt in to this promotion, you agree to comply with the website terms and conditions and these Rules at all times. If (based on reasonable evidence) we find that you have seriously breached the website terms and conditions or these Rules, we may render Free Bets and related winnings in your member account void, and we reserve the right to close your member account.

14. These Rules exclude any type of casino and/or bingo wagering.

^DAILY FREE GAME RULES

Members only. Min £10 lifetime deposit required. Click for full Rules.

†Refer a Friend Rules

Referee must: Register, deposit min £10 and either (a) if registering before 06.02.26 wager min £40 on any game(s) excluding sports and live casino or (b) if registering on or after 06.02.26, wager min. total £50 on bingo and/or slot game(s) only. Referrer must have deposited and wagered. Max 5 referrals. Click for full Rules.